![]() It’s his skill as producer (see also his work with Common earlier this year) that really pushes him above the crowd. It also demands an approach that‘s easier on the ear. Hence the ‘new’ threads and the unrelenting self-promotion. Kanye’s savvy enough (as he loves to remind us ad nauseum) to know that this music’s place in mainstream culture has changed. Graduation, his first studio album since 2005’s Late Registration, still name-checks the material rewards of being a modern R&B superstar as well as having a fair slice of sweary booty action.īut this is hip hop as pure pop. ![]() Yet it’s undeniable that he’s introduced a distinctly more palatable sense of humour and self-effacement into an arena where those who shout the loudest get the spoils. To many outsiders, Kanye West’s work may, on the surface still resemble the more generic bling and bragging of his contemporaries.
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